Category: Entrepreneurship

Modify to Magnify

You don’t have to invent new, amazing products to generate huge, amazing profits. Read about how this Shark Tank contestant (and deal maker!) modified a common, popular product, recognized her limitations, and made the deal of a lifetime. Is there a product that needs modification to meet a new need or satisfy a demand? Have […]

You Don’t Have to Steal the Logo

Got Milk? You probably recognize this timeless ad slogan designed in 1993 for the California Milk Processor Board. You probably have also seen this slogan ripped off by other – ahem – less creative business owners. Got Socks? Got Antiques? Got Transmissions? UGH! Some businesses today seem to have no problem “misappropriating” the registered intellectual […]