Conserve cash to save for a rainy day! Don’t raise prices (or even cut them) to show your customers you care! Business requires a personal touch! Make the shift to virtual!

All of these are common pieces of advice for growing your business. But what if they’re dead wrong? What if the very things you should do are

• Spend,
• Raise prices,
• Use apps to replace humans,
• Focus on your business’s physical presence?

This USA Today article lays out an argument for doing the very things that buck conventional wisdom. Let us know your thoughts. If you’re ready to talk about ways to grow your business, contact Sequoyah Fund, and we’ll make sure you have the best advice available.